The GREAT Festival 2015 – A message from the Vice Chancellor

dominic_chinaAs you will know, DMU has this week been flying the flag for UK universities as part of the British Government’s GREAT Festival of Creativity, led by HRH the Duke of Cambridge. I wanted to let you have an update on some of the content so far.

In Shanghai, yesterday, the Duke met students from our footwear design and contour fashion courses who were taking part in practical demonstrations.

Assisted by DMU student Charlotte Hackett, the Duke also took the time to punch a hole in the leather being used to create a children’s shoe, designed by another student, Bethany Roberts. The design for a red brogue was inspired by Prince George, and the Duke was interested to learn more about the shoemaking process while chatting to students about their work. We have offered to send the finished shoe to Prince George for his second birthday in July.

This was a superb experience for the students and has helped to enhance DMU’s excellent reputation for inspiring creativity and innovation.

As part of the festival, I also gave a keynote speech on graduate employability, alongside representatives from BAFTA and the CBI, who praised the tremendous success of #DMUglobal, our pioneering initiative designed to give our students the international experience today’s employers demand.

DMU is the sole education partner for GREAT which has given us an opportunity to promote our international ethos, highlight how we offer an unrivalled student experience, promote our university as a public good and provide a platform for our life-changing research.

Our talented staff and students are demonstrating best practice in creativity at the festival, in the fields of contour fashion, footwear design, game art and drama, as well as our artificial pancreas research.

I am proud of our students and staff who have worked very hard on an inspirational creative showcase at this world-class event.

We will continue to share feedback and content in the following weeks as it becomes available.

With best wishes


Professor Dominic Shellard


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